AVEDA RECOGNIZED FOR ITS ENVIRONMENTAL LEADERSHIP
[April 29, 2009] Global sustainability leader Aveda™ today announced it has become the first beauty company in the world and only the second U.S. company in any industry to receive a Cradle to Cradle (C2C) sustainability endorsement, with seven Aveda products achieving Gold Level C2C certification.

C2C endorsement recognizes companies' efforts in developing environmentally-intelligent products with a goal of eliminating waste entirely. EPEA, founded by life-cycle expert, Professor Michael Braungart,and MBDC, co-founded by Braungart and renowned designer and green architect, William McDonough, are the global leaders in certification of sustainable processes, products and services.

Aveda received Gold C2C designation for seven key products and Silver C2C designation for its packaging. The Gold certified products are: Aveda Smooth Infusion Shampoo; Smooth Infusion Conditioner; Aveda Dry Remedy Moisturizing Shampoo; Dry Remedy Moisturizing Conditioner; Aveda Men Pure-Formance Shampoo; Aveda Men Pure-Formance Conditioner; and Green Science Firming Face Creme.

CRUELTY FREE THAT'S BEAUTIFUL
Aveda picks up 3 Peta Awards
Cutting Edge Company
Best Cruelty-Free Personal Care Products
Best Cruelty-Free Spa Treatments